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BSB50620 Diploma of Marketing and Communication


Who is this course for?

The qualification

This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively.


Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager


24 Months

Intake Dates

Entry requirements

  • 18 years of age or more when commencing the course
  • IELTS 5.5 with no individual band less than 5.0 (or equivalent) and at minimum Year 12 Certificate (or equivalent)
  • Have completed BSB42415 Certificate IV in Marketing and Communication
  • Applicants who cannot provide both a minimum of a Year 12 will be required to undertake LLN testing prior to receiving an offer
  • Applicants who will undertake LLN testing must achieve at minimum: Learning 2; Reading 3; Writing 3;
  • Oral Communication 2; Numeracy 2

Study mode

On Campus
BSBMKG543Plan and interpret market research (Elective)
BSBFIN501Manage budgets and financial plans (Elective)
BSBMKG541Identify and evaluate marketing opportunities (Core)
BSBMKG542Establish and monitor the marketing mix (Core)
BSBMKG552Design and develop marketing communication plans (Core)
BSBSTR501Establish innovative work environments (Elective)
BSBMKG555Write persuasive copy (Core)
BSBMKG551Create multi-platform advertisements for mass media (Elective)
BSBTEC404Use digital technologies to collaborate in a work environment
BSBOPS504Manage business risk (Elective)
BSBMKG545Conduct marketing audits (Elective)
BSBPMG430Undertake project work (Core)
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