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BSB50620 Diploma of Marketing and Communication
BSB50620
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
BSBMKG543 | Plan and interpret market research (Elective) |
BSBFIN501 | Manage budgets and financial plans (Elective) |
BSBMKG541 | Identify and evaluate marketing opportunities (Core) |
BSBMKG542 | Establish and monitor the marketing mix (Core) |
BSBMKG552 | Design and develop marketing communication plans (Core) |
BSBSTR501 | Establish innovative work environments (Elective) |
BSBMKG555 | Write persuasive copy (Core) |
BSBMKG551 | Create multi-platform advertisements for mass media (Elective) |
BSBTEC404 | Use digital technologies to collaborate in a work environment |
BSBOPS504 | Manage business risk (Elective) |
BSBMKG545 | Conduct marketing audits (Elective) |
BSBPMG430 | Undertake project work (Core) |
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